Miami used to be known as “God’s waiting room”, now in July each year, the waiting room was ushered in the sexiest swimsuit models. 16th annual Miami swimwear this year, for a period of 4 days. Although time is short, with visibility less than fashion week, but with the continuous expansion of the swimwear market in recent years, this year’s Miami swimwear to get a lot of attention.
According to Euromonitor’s figures show that in 2014, the global swimwear market valued at $ 20.9 billion by 2019, predicting up to 28.3 billion. In recent years, though, such as Versace, Stella McCartney and Ralph Lauren have launched advanced swimwear series, more attention is a mushrooming fame new swimwear brands, curiosity to understand has been selected.
Solid & Striped
Solid & Striped fame greatly increased in recent years, 2012 was founded by Isaac Ross, initially pushing male swimwear. 2013 c. Wonder founder j. Christopher Burch acquisitions began to expand into women’s swimwear line. As the name suggests, the young brand’s biggest features are: classical draping and fringe styles. To attract upmarket brands with particular emphasis on the hotel business, The Breakers in Palm Beach, Miami, The Standard in luxury hotels such as the four seasons and Hawaii have set up shop.
Solid & Striped growing are also due to focus on advocacy, cooperation has worked with many celebrities, such as this year’s spring and summer swimwear series, invited supermodel Martha Hunt (Marsha Hunt) endorsement. On Tuesday, the brand is announcing will appoint Michelle Copelman J.Crew designers serving as design director. This is Solid & Striped a new milestone.
United States brand Trina Turk was founded in 1995, but initially only women’s fashion, Swimsuits swimwear series until 2011 to enter for the first time weeks. Designer Trina Turk, California, swimwear style and lively, brightly colored, with a strong United States southern flavor, in addition to Bikini Beach, a Turk to beach bags, sunglasses and other accessories also attaches considerable importance to, close to the people. As she said: “I have not come this far to make a new generation of fashion designers. I’m interested in women and their real needs in life, because I am also female. I think nice, likable things do not necessarily have to be 5000 dollars of luxury goods. ”
Designer A.Z Araujo was born in Rio de Janeiro, childhood with aunts help celebrities in town to do the laundry. Former soap opera actress, exposure to a variety of roles and character costumes. After former Brazil Assistant of a famous fashion designer, is responsible for the high end custom tailoring. Accordingly, in 2008, A.Z founded the namesake brand, also hit high-end crafts, works often with Brazil’s sexy style, becoming one of the more well-known luxury swimwear.
Founded by Nicole Hanriot Beach Riot was founded less than two years, but with bright fun colors and animal prints to create bold style took hold. Designer Nicole Hanriot grew up in seaside, beach lovers, designed more for the freedom of style. Lingerie and swimwear market in recent years main Bohemian element, Beach Riot was a Bohemian lovers, sweet girls and runs counter to, using special prints highlighting the hippie wind of freedom.
Mara Hoffman, a New York designer Mara Hoffman in its namesake brand, introduced in 2000, and in 2008 launched the first swimwear line. The swimwear collection rich, often including bikinis, one-piece bathing suits, big Hats, beach bags and leisure garments. Style is bold and playful, with original hand-dyed prints and bright colors.
Mara Hoffman’s inspiration comes from nature, myth, and his travels around the world and found folk art history. Mara-themed series in 2014 Guatemala trip. With bold design in colors and prints, as well as the interesting design ideas, Mara Hoffman has a large group of loyal and received high attention from the media and retailers.
Now, swimwear market expansion mainly lies in the improvement of people’s quality of life, brought huge consumer holiday. Bathing suit this thing, people don’t just use it as a swimming, but rather as a way to enjoy their vacation or showing body. Therefore, the runway the swimsuit issue is part of the Miami swimwear, media and Flash focus, more are walking down the streets of Miami and figure contest on the beach, Street trend, after all they are truly representative of the which is more suitable for holiday swimwear brands, more palatable.